Taking over
Times Square New York

What we achieved

Linktree needed a spectacular way to announce its milestone of 50 million Linkers. Linktree's community includes a diverse and passionate user base, from celebrities to everyday creators. We had to craft a campaign that transcended mere brand promotion and became part of a larger narrative. I led the motion design across all digital out-of-home (DOOH) platforms to bring this vision to life.

We transformed Times Square into a dynamic showcase of our Linkers, a move so compelling that it sparked widespread sharing by content creators on TikTok and Instagram, significantly amplifying the celebration and moment for our brand.