National Geographic
Sustainable Luggage

What we achieved

In our current reality, single-use plastic is everywhere, and its a challenge to eliminate. At National Geographic, we saw an opportunity to tackle this issue head-on. We developed a line of sustainable luggage crafted from recycled single-use plastic, aiming to turn a problem into a solution.

I needed to distill this message into a powerful promotional video for National Geographic's earned media. With my expertise in design and animation, we crafted a compelling campaign that launched successfully, driving significant sales through our digital and broadcast channels. The result was a clear, impactful message that resonated widely and supported our sustainability goals.