Planet Ark
Make It Wood

What we achieved

Let's face it, choosing the right construction material can be a challenge, especially when it comes to sustainability. Planet Ark wanted to showcase wood's benefits over other materials, but communicating this effectively posed a problem. How do you highlight the environmental advantages of wood in a straightforward way?

As the lead designer and animator, I crafted a 30-second explainer video that not only conveyed the message but also set the visual tone for the campaign. I was able to craft a clear, compelling message that encourages viewers to reconsider their next construction material choice. Simple, effective, and impactful.