Building the
Linktree Brand

What we achieved

Linktree's community is deeply engaged and passionate about their link in bio. To enhance this experience, Linktree collaborated with Collins to craft a new brand identity that truly reflects the essence and stories of our Linkers. While Collins designed a brand that was rich, straightforward and creator focused, translating this into a dynamic, executable form for a product driven company proved challenging.

As Linktree's longest-standing motion designer, I needed to simplify and animate this brand identity in a way that was both active and true to its essence, without adding complexity. Through a large body of work, I developed motion behaviour that leveraged the principles from Collins brand system that brought the brand to life in product and extending beyond the initial brand system.